Leo Frishberg, Principal Architect,
User Experience
Resume PDF

Welcome to Phase II, a user-focused design consultancy. Whether it's toys or novelty gifts; hardware or software interfaces; or process re-engineering, Phase II remains focused on your user. Phase II’s client list includes multi-national corporations, government agencies, non-profits and individuals.

Vitruvius, the Roman engineer, introduced three principles to guide architectural design:

• Venustas – Beauty (or Delight)
• Firmitas – Firmness (or Soundness)
• Utilitas – Utility (or Commodity)

Phase II embraces these enduring principles in its practice of user experience design, as it has in its prior work in product development and architectural services over the past 20 years.