"Bitter Ale for Bitter Times". A foresightful, positive response to bad economic news. When the going gets bitter, the bitter resourceful crank up the hops:

A microbrewery in British Columbia is toasting the current economic downturn by launching a special brand of recession-style beer.

Howe Sound Brewery has named its most bitter-tasting brew Bailout Bitter in honour of the government bailouts of the financial sector that have taken place in an attempt to mitigate the global financial crisis.

Calling it "bitter ale for bitter times," the brewery said the new beer will cost less than its other brands.

A pint of Bailout Bitter will sell for $5.50, or about $1 less per glass than other brews, at the company's restaurant and pub, located in Squamish, B.C., north of Vancouver.

[...]

"We are trying to inject a little bit of humour into this dire economic situation, while still responding in a serious way to these tough times," the brewery's co-owner, Leslie Fenn, said of the new brand.

Fenn said because the brewery is small, it can produce a timely new brand faster than its larger competitors.

The idea was hatched about two months ago, when impacts of the global financial crisis began, he said.

Mmmm, I do like me a good bitter ale. Wonder if they ship any across the border? Perhaps I could discuss this matter with the local ale-dealers.

(Via Mish's Global Economic Trend Analysis)

Posted by Moira Breen at 16 November 2008 08:32 AM